Heights Orthodontics

Case study: 10x ROAS + $425K in projected revenue.

When Marketing Feels Like
Flushing Money Down the Drain…

Who can you trust?

The doctor at Heights Orthodontics

Ever felt like digital marketing was a bad relationship? Lots of promises, zero follow-through.

That’s exactly where Heights Orthodontics found themselves. This small Michigan orthodontic practice was tired of:

  • Spending money on ads that didn’t bring in patients
  • Waking up to blank calendar spots that screamed, “Where are the leads?”
  • Working with agencies that acted like their job was done the second they cashed the check

Frustrated, they knew their practice deserved better.

They needed a partner who wouldn’t just throw spaghetti at the wall but bring in concrete strategies for success.
Because honestly?

Their team was exhausted, their growth felt stuck, and they were ready for marketing that actually delivered.

The Solution: A Lead Generation Funnel That Works

Because hoping for the best isn’t a plan.

Strategy First

Marketly didn’t just throw together a plan and cross our fingers. We built a lead generation funnel that worked around the clock, turning clicks into consultations.

Million-Dollar Offer

We created an orthodontic offer that was impossible to ignore: low monthly payments as affordable as a cell phone bill. This wasn’t some generic “Call us today!” message. It made it tangible.

Landing Page Optimization

These weren’t just pretty pages—they were conversion machines. By split testing the landing pages, we doubled their conversion rates from 7% to 16%

24/7 Booking

Patients could book whenever, wherever, without waiting for a callback. Midnight scrollers? Book it. Last-minute lunch breakers? Done.

Shannon and Dominique working together on a dental marketing strategy
Example of a killer offer for Heights Orthodontics
Example of landing page optimization
Example of online booking

What Did Heights Orthodontics Say?

800+ Leads and $425K in Projected Revenue
“This is the first time we have ever filled out our entire consult column.”
– The Office

Challenges + Optimization

The growing pains of finding the right patients.

The office faced multiple challenges along the way.

Patients were booking appointments but not showing up. But we kept optimizing the campaign by

  • Stepping up the nurture game: Automated follow-ups kept leads engaged and ready to book
  • Fine-tuning the targeting: With every campaign, we got sharper at zeroing in on patients who actually wanted to commit
  • Finding the sweet spot: Eventually, we hit our stride and started generating high-quality appointments like clockwork

Every great system starts with a few hiccups. This one evolved into a lead machine, delivering appointments on auto-pilot and a much happier team.

The Marketly team working on overcoming challenges

812 Leads + 10x Return on Ads

From frustrated to flourishing, here’s what happened after Marketly.

01.

812 Leads

A steady stream of high-value patients kept their team busier than ever (and loving it).

02.

10x ROAS

For every dollar they spent, ten came back ready to work overtime.

03.

$425,880 Projection

Almost half a million dollars in booked treatments and still climbing.

Marketly: Strategic Growth for Dental logo

Get In On This Growth Opportunity

Request a strategy call with Shannon today.