Get Powerful Patient Testimonials With These 3 Questions
Did another patient say this about you…
“The doctor is so nice and friendly!”
Yeah. Groundbreaking.
If you want a testimonial that makes someone watching say, “That’s the dentist I want to see…”
It starts with asking the right questions.
I’m giving you the exact 3 questions we use to get patient testimonials that actually turn curious glancers into scheduled patients.
And if this is your first time here, welcome! We’re Marketly DigitalThis link leads to Home page.
We work with established and multi-location dental practices to help them attract their dream patients through strategic marketing, omnichannel presence, and scalable systems.
Now let’s get into question 1…
1. What held you back from getting treatment before coming here?
This gives context. You want to uncover the barriers your patient went through:
- Fear
- Cost
- Anxiety
- Bad past experiences.
It’s powerful because people watching the video will think,
“Wait… that’s exactly what I’m going through.”
And that relatability sets the stage for your next question.
2. Was there anything we did that helped you feel comfortable saying yes to treatment?
This demonstrates the experience your team provides, encompassing not only clinical skill but also emotional support.
It highlights what you did to make the patient feel safe, seen, and confident enough to say yes.
This is where viewers start thinking,
“If they made that patient feel comfortable… maybe they can do the same for me.”
3. What’s life like now since you’ve gotten your new smile?
This is the transformation moment.
You’re capturing the “after” of how life has changed since treatment.
- Confidence
- Health
- Happiness
- They got that new job
- They met their forever person
- They’re taking selfies with their grandchildren
This is where your viewers can picture what life will be like for themselves. Their true desire.
Now…
if you want the kind of answer that gives everyone goosebumps — ask this:
Bonus Question: If you could talk to your past self, what would you tell them?
This pulls everything together. It taps into regret, relief, and real emotion.
It also works like a patient-to-patient referral in disguise.
Because when the viewer hears that answer, they’ll be thinking…
“Okay… I won’t regret doing this… but I might regret waiting.”
Now before you go start filming patient stories, make sure you’re doing it legally.
We put together a free HIPAA Marketing ToolkitThis link opens a new tab to our HIPAA marketing package that includes a video release form you can start using right away.
Just click the purple button below to grab it, and protect those powerful patient stories.
