How to Turn 1 Dental Video Into 11 Pieces of Content
If you’re wondering how to get more from your dental marketing videos without constantly creating new content—this one’s for you.
We’re walking through exactly how we helped Dr. Gaber, a real client, turn one brand video into 11 different pieces of engaging, strategic content.
This approach is perfect for any dental practice looking to boost visibility, build trust, and put their name online.
Choose a Strong Core Video
This is what I call the seed content. This will serve as your foundation.
You want this video to be about 3-5 minutes long that you can upload to YouTube.
This could be a video about a top service, your brand story, diving deep into a frequently asked question.
The sky is the limit.
Dr. Gaber’s first video focused on his brand philosophy, core values, and what made his practice different.
This is one of the best starting points for a dentist unsure what kind of video content to create first.
It helps establish trust, position your practice, and build a connection with your audience.
Once we uploaded the video to YouTube, the magic of content repurposing began.
Content piece #1: Blog post
We took the video transcript and turned it into a keyword-rich blog post, embedded with the video itself.
This is great for dental SEO and helps boost your website’s organic visibility.
Content piece #2: Email
Next, we created an email featuring the video with a curiosity-driven subject line to re-engage with his patient database.
It also linked back to the blog post to drive website traffic.
Content piece #3: LinkedIn article
We republished the blog post as a LinkedIn article, helping establish Dr. Gaber’s expertise and connect with professionals in the area who value quality care.
Content piece #4: Title post
Then it was time to promote the video on all his social networks.
We created a visual “title post” inviting viewers to check out the full video.
See the example in the video to get ideas.
Content piece #5: Carousel post
We broke down key points from the video into a carousel post—giving users a visual, swipeable format to absorb content.
Content piece #6: Label video
Using B-roll from the video, we designed a fun graphic highlighting Dr. Gaber’s core values, helping reinforce brand personality in a visual way.
Content piece #7: List post
Then, take components from your video that you could turn into a list.
Since Dr. Gaber addressed affordability, we created a list post: “Don’t have dental insurance? Here’s how we help.”
Educational and useful content like this builds trust.
Content piece #8: Quote post
Take your favorite quote from the video and turn it into a quote graphic.
For Dr. Gabr…
We pulled an inspirational line from the video—“Everyone deserves a radiant, confident, and healthy smile”—and turned it into a graphic.
Content piece #9: Stat post
If your video includes a powerful statistic, highlight it! We created a bold stat graphic to catch eyes and establish credibility.
Content piece #10: Short-form video
Take the best 60 seconds from your long video and post it on all social networks.
We clipped the most engaging 60 seconds into a short-form video for Reels, YouTube Shorts, and TikTok.
Content piece #11: Trend video
We had fun with this one. Using B-roll + glowing patient reviews, we created a trendy reel with popular music for TikTok and Instagram to boost reach and engagement.
Check out the example to see how we did it for Dr. Gabr.
Why does this content strategy work for dentists?
Creating strategic, omnipresent content like this helps your practice:
- Build trust before patients even walk in
- Show up everywhere they’re searching—Google, social, email
- Boost SEO and website traffic
- Position you as the go-to dentist in your area
And the best part? You only need one video to get started.
Want a content strategy for the entire year?
If you want to build an entire year of strategic content that drives new patients…
She’ll walk you through our multi-million dollar content system — the same one that’s helped multiple clients become local celebrities in their community.
Enjoy!
Did this spark ideas for your own marketing?
Drop a comment below if you had a lightbulb moment 💡 or if you’d love more content like this.
