Shannon: I’m super excited about this show today because it is something I end up talking to a lot of doctors about. And it’s not about marketing at all! (laughter) Weirdly enough, but it’s something that we have absolutely smashed in 2024. We made...
“A strong dental marketing strategy isn’t just about getting new patients—it’s about building trust, visibility, and lasting relationships. By balancing digital and traditional marketing tactics, optimizing your Google Business Profile, and creating...
Do you think a logo is all it takes to define your brand? Nope! A true dental brand connects emotionally. It takes your patients on a journey that they won’t get anywhere else, only with you. Today, I’m going to share how to create a magnetic brand, one...
In the competitive world of dental practices, it’s crucial to find ways to increase production and profitability. While reducing overhead costs can have some impact on your bottom line, the true potential for substantial growth lies in maximizing production....
Choosing the right dental lab is one of the biggest decisions a dentist faces today. There’s a multitude of reasons why dentists change labs; high prices, poor communication, delayed cases, with the number one reason (66%) being inconsistent quality. Technical...
Understanding your audience is a first step to marketing growth. If you want to influence or engage authentically with someone, you need to understand them – their needs, desires, fears, and feelings. Unfortunately, if you’re trying to talk to “everyone” your...
Patient recall is often one of the most procrastinated, ignored, or even dreaded systems. However, it’s one of the best ways to increase production numbers and retain loyal (yet inactive) patients, ultimately resulting in growth and profitability. While it is an...
One of the #1 marketing pain points we hear from healthcare and dental providers is this: How can I get more potential new patients to my website organically? Another pain point we hear: I simply don’t have the time to invest in alllllllll the different marketing...
Online reviews on Google, Yelp, Facebook, and other public review platforms are more critical than ever for dentists. Here’s why: 84% of consumers look to online reviews before choosing providers. Additionally, according to … This text opens a new tab to Moz...
What is voice search? You have probably heard about voice search, heck, you have likely used it already – possibly without even knowing it. If you have ever asked Alexa, Siri, or Google anything from your smart TV, home station, or phone, the answer is...
