AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI SEO all describe the same goal: making your practice the answer AI tools give when a patient asks for a dentist. The names differ because agencies coined them separately; the work overlaps...
How do you tell if your marketing is working after the AI search shift? Dental marketing ROI now comes down to five numbers: booked patients per source, lead-to-booked conversion rate, production per source, cost per booked patient, and share of AI mention. The first...
Google’s AI builds local answers from your Google Business Profile more than from almost any other source. Ranking #1 in the map pack no longer guarantees the AI names your practice. This 2026 checklist covers the eight Profile fixes that matter most: primary...
Google’s June 2026 update did not create a new “AI ranking” to buy. AI Overviews and AI Mode still run on Google’s core Search systems, so the same SEO fundamentals decide which dental practices get named. The real shift for dental groups is...
Instagram is lifting its paywall: starting July 10, Google, Bing, and other search engines (yes, even AI engines) can crawl public content from professional Instagram accounts. This means your Instagram content is no longer trapped in the app. It can now surface on...
Running a few dental practices is one thing. Running multiple locations and trying to get them all to rank on Google? That’s where things get interesting. If you’ve been treating your multi-location dental practices like a single site and wondering why your visibility...
Explore how SEO and social media marketing work together in 2025 to increase online visibility, generate traffic, and help dental practices attract high-value patients. The evolution of digital marketing strategy for dental practices Digital marketing has rapidly...
You’re following outdated SEO advice—here are the 5 myths that could be costing your practice patients. Stick with me to learn about these SEO myths and how you can avoid them to attract more local patients. For those of you who don’t know me, I’m Kelsey and I’m the...
Struggling to get Google reviews for your dental practices? Never fear. I’ll show you how to easily get Google reviews for your practice in just four simple steps. Before I dive into these steps, let’s quickly go over why getting Google reviews is so crucial. Did you...
This video will walk you through how to give someone access to your Google Ads account. This could be us if you’re a client, your dental marketing agencyThis link leads to Home page, or anyone else who’s running your Google Ads. First, you’ll log into your Google Ads...
