How Dentists Can Become Influencers: Build Your Brand & Attract More Patients

Tired of competing with other dentists for the same patients? Imagine being so far ahead that your competition down the street can’t even keep up. They can’t touch you.

What’s the secret?

Omnichannel marketing

Omnichannel marketing—positioning yourself as the trusted thought leader everywhere your patients are searching.

If you’re not visible across platforms as the go-to expert, you’re letting high-quality patients slip to your competition.

In this video, I’ll show you how to become the thought leader in your community, leveraging omnichannel marketing to build your brand and attract loyal patients.

Let’s dive in and set you apart!

What’s happening with dental marketing right now?

So many dentists rely on the same old approaches—showing up on Google, hoping for referrals, maybe dabbling in social media.

But here’s the problem: patients aren’t just sticking to one platform to find their next dentist.

Today’s patients are:

• Bouncing around on Instagram
• Checking reviews on Google
• Scrolling through TikTok
• Watching videos on YouTube

All of this is happening before they even think about calling an office.

If you’re not on these platforms, you’re basically leaving those high-quality patients wide open for your competition.

That’s why being everywhere—on every channel patients use to search for a dentist—has become essential.

It’s more than ranking #1 on Google.

This is where omnichannel marketing comes into play. It positions you as more than just “a dentist near me”—it makes you the trusted expert they see over and over again, no matter where they look.

Why does omnichannel marketing work so well?

First off, it’s about visibility. Studies show that purchase frequency is 250%This link opens a new tab to LinkedIn higher when you’re on multiple channels instead of just one.

Think about it: the more patients see you, the more they trust you. Being on Instagram, YouTube, Google, and beyond keeps your name in front of them and reinforces you as the go-to expert.

And here’s the thing—patients don’t pick a dentist after seeing you once.

They need to see your name, face, and expertise 12, 21, maybe even 50 times before they decide to book.

Every post, video, or article is another touchpoint nudging them toward you instead of someone else. Omnichannel marketing guarantees those touchpoints happen consistently.

Now, here’s where it gets exciting: when you’re everywhere, you become the obvious choice.

If patients see you answering questions on Instagram, sharing dental tips on YouTube, and showing patient stories on your website, they start to feel like they know you. And that’s the goal—building trust, familiarity, and authority.

And let’s be real, your competition probably isn’t doing this, which gives you a massive edge.

Instead of being ‘just another dentist’ in the area, omnichannel marketing positions you as the dentist—the one patients trust, feel connected to and are excited to visit.

How do you actually become a thought leader and dental influencer in your community using omnichannel marketing?

Identify your patient avatar

Think about your ideal patients—the ones you’d love to see more of. Are they young families? Moms who value oral health? Understanding your patient avatar helps you tailor content that speaks directly to them.

Prove your value

It starts with positioning yourself as the expert. Here’s the deal: people trust and choose a dentist who feels knowledgeable and helpful, not just ‘another option.’

And there’s some marketing psychology at play here called “reciprocity”—basically, when you give value by sharing tips, answering questions, or explaining procedures, people feel they’ve gained something from you, which makes them more likely to become a patient.

So, how do you give that value?

It’s simple: align your content with what your patients need.

Think about questions you get all the time, like, “Do you take my insurance?” or “What’s the best way to whiten teeth?”

Those are gold for content! By creating a library of valuable answers, you’re showing patients you care and know your stuff.

And let’s be honest—nothing builds trust like dental video.

If patients can see your face, hear your voice, and get a feel for who you are, you’re already ahead of the game.

Strong brand messaging

You can’t say we treat you like family anymore – that won’t cut it.

You gotta dig deep and think how you can be so different from “we treat you like family” that it makes people perk up.

Take Cascade Integrative Dentistry, for example…

He NAILS his brand messaging.

It stands out from the competition. He wasn’t afraid to invest in videos, explain his “why,” and become a true community thought leader.

It’s not just about having a pretty website anymore. It’s about standing out from the competition, serving your community, and answering the real questions patients are asking.

What kind of dentistry and experience do your patients actually want—not just what you think they want?

And speak to that strongly.

Be omnipresent

Once you dial in on your messaging, you have videos that prove your value, post it everywhere.

YouTube, Instagram, Facebook, TikTok, your website, your email… everywhere.

Be present on multiple channels at once.

I know you don’t have time to do all of these… so you can always partner with a marketing agency that can repurpose one piece of content into 57 different touchpoints.

One video can reach more patients than ever—talk about making your life easier!

Take Dr. Hylan. His face is everywhere…

He’s getting patients coming into his office telling him… I see you everywhere on my phone. I can’t get away from you.

And his practices are breaking records in treatment acceptance.

So, here’s the takeaway…

Omnichannel marketing is the key to your marketing success

If you’re ready to stop competing on price and start attracting high-quality patients who see you as the trusted expert, it’s time to get omnipresent.

Patients are looking for a dentist they can trust, and omnichannel marketing is the key to making that happen.

If you’re thinking, ‘This sounds amazing, but where do I start?’—we’ve got you covered. This is exactly what we do for practices like yours, and we’ve helped doctors like Dr. Hylan see massive returns using this approach.

Imagine patients finding you everywhere, building trust before they even step into your office. Let’s make that your reality!

Fill out the form below to schedule a free strategy session with our team.

Oh, and if you want to see exactly how we turn 1 dental video into 57 touchpoints… click hereThis link leads to a blog post about the 57-touchpoint omnichannel strategy. My Marketing Director, Mel, will share that exact strategy with you with examples. Extremely valuable.

Thanks for watching!