Lead Generation for Orthodontists: How We Helped To Achieve 10x ROAS In Months

Hey guys, I just want to walk you through another case study. This one is a little bit different; it’s an orthodontic practice.

We’ve been working with them for a couple of years now, and over that time, we’ve achieved a 10X ROAS (Return on Ad Spend).

This is a smaller practice located in Michigan.

When we talked to the ownership, they were tired of marketing that didn’t drive results. Their previous marketing agency didn’t have great strategies and was kind of waiting around for the owners to tell them what to do.

They said they wanted someone who would take charge and provide strategies for lead generation that would actually yield results.

So, we went all in with them. We provided a lot of services, including SEO, but one of the main things we did was create a paid ads funnel—a dental lead generation funnelThis link leads to Pay Per Click page.

3 Key Factors Behind the Success of This Lead Generation Campaign

1. Having a great offer.

We experimented with different positioning and landed on low monthly payments, positioning it as affordable as a cell phone bill. This made the offer very tangible, leading to a significant increase in clicks and opt-ins.

2. Landing page optimization

Next, we focused on landing page optimization. My team went in-depth on those first few bands, split testing headlines, colors, buttons, and bullet points. In the end, we were able to increase the conversion rate from 7% to 16%, which more than doubled our lead flow.

3. Online scheduling

The third factor was incorporating online scheduling for this orthodontic practice. We used NexHealthThis link opens a new tab to NexHealth website for a simple user interface, enabling us to start generating appointments even during off hours.

The Power of Lead Generation for Orthodontists: 10X ROAS

All of these elements really contributed to their success. A few months in, they told us this was the first time they had ever filled their consult column, which was exciting for everyone. We were actually doing it; we were building momentum.

In the early days with this office, we dealt with a lot of lead quality issues and no-shows, but we improved the automated nurturing process and continued to optimize targeting. Eventually, we hit our stride.

Since then, they’ve been getting fantastic results—over 800 leads generated and almost half a million in projected treatment value that we’ve created for them in this funnel alone, not even including their other marketing efforts.

All of this has contributed to achieving over a 10X ROAS, which is amazing. We’re super happy for this office. If you have any questions, feel free to reach out to me.


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