6 Marketing Trends Dentists Can’t Ignore in 2025

Let’s be real—marketing is getting more competitive and MORE EXPENSIVE every year.

If you’re not on top of what’s coming next, you’re already falling behind.

So, I’m here to help you get a head start on 2025 by sharing the six biggest shifts in marketing—and exactly what you need to focus on to push your practice miles ahead of the competition.

My team and I have spent over the last 9 months digging into what’s coming—talking to industry leaders, testing strategies, and pulling insights from our top-performing clients.

Stick around, because if you want your practice to be the one patients you LOVE, choose you every time, these are the strategies you can’t afford to miss.

1. Dental videography for 2025

Alright, let’s talk video for 2025. And no, I don’t mean those old-school, boring, stiff videos where you say, “Hi, I’m Dr. Smith, and we love helping patients. We treat you like family.”

Snooze-fest!

Here’s the deal: patients don’t want “perfect.”

They want real. They want to know who you are, how you talk, and what it feels like to sit in your chair. That’s the kind of video that gets patients to click, watch, and actually book an appointment.

So here’s your permission slip to just be you. Are you super fun and outgoing? Let that shine. Are you calm and nurturing? Own it. Your vibe is your superpower, and your patients will connect with it.

And here’s the kicker—your videos have to provide value.
What do your patients care about? What are they Googling at 10 PM when they’re stressing over their teeth? THAT’S the stuff to cover.

Here are a few easy ideas to start with:

• FAQ Videos: Answer common questions like, “Does teeth whitening hurt?” or “How often should I floss? (Spoiler: it’s every day, but we know you’re not doing it).”
• Behind-the-Scenes Clips: Give a quick tour of your office, introduce your team, or show how you prep for a day of smiles.
• Patient Stories: Record a happy patient sharing their experience. Trust me, nothing builds confidence faster.
• Quick Tips: “3 Foods to Avoid for a Healthier Smile” or “How to Prep for Your First Visit.” Short, simple, and super helpful.
• Transformations: If you’ve got a patient who’s thrilled with their new smile (and they’re cool with sharing), show the before and after!

Why does this matter?

Because patients want to feel like they know you before they even book. Video is your chance to connect, build trust, and make them say, “I already love this dentist!”

So grab your phone, hit record, and show the world who you are. The days of boring, scripted videos are over. 2025 is the year of authenticity. Let’s make it happen!

2. Strong brand messaging

Alright, let’s talk about brand messaging, and let me just say this upfront: saying “We treat you like family” isn’t going to cut it anymore.

It’s overdone, it’s generic, and frankly—it doesn’t make patients perk up.

If you really want to connect with patients and stand out in your community, you’ve got to dig deeper.

Think about this: What kind of dentistry and experience do your patients actually want—not just what you think they want? And speak directly to that.

Take Cascade Integrative Dentistry…Click to open link in new tab… as an example.

Dr. Koogler didn’t just slap together a generic message and call it a day. He invested in professional videos and shared his “why” with his community.

He made it clear that he’s not just offering dental care—he’s helping people reclaim their health through integrative dentistry.

He became a true thought leader in his community, and that’s what you need to aim for.

Brand messaging isn’t fluff—it’s your foundation.

It’s what ties together your website, videos, ads, and social media into one cohesive, memorable story. And when you nail it, it makes your entire marketing strategy 10 times more effective.

3. Being omnipresent

This is so important for 2025 and beyond.

You have to be EVERYONE online. Or be omnipresent.

People need 11-50 touchpoints with a brand before they trust it. It’s not me saying this… Google is saying it with their 7-11-4 rule…Click to open source in new tab…: People need 7 hours of interaction, across 11 touchpoints, on 4 different platforms before they trust your brand.

And studies show brands with an omnichannel strategy see 250% higher purchase frequency than those sticking to one channel.

This is because Patients today are everywhere—scrolling Instagram, watching YouTube, reading reviews on Google. If you’re only showing up in one place, you’re leaving the door wide open for your competition.

That’s where omnichannel marketing shines. It’s about showing up consistently on all the platforms your patients already use.

When people see you everywhere online, They start to think, “Wow, this dentist is everywhere. They must really know their stuff.”

And you don’t have to create 100 different pieces of content. Start with ONE piece of seed content—like a video—and repurpose it into posts, blogs, emails, Reels, YouTube Shorts, you name it.

Be omnipresent. Period.

4. You have to master your lead follow up

This is where so many practices drop the ball.

Here’s the thing: Just because a lead shows interest doesn’t mean they’ll schedule an appointment right away.

According to Lead Response Management…Click to open link in new tab…, contacting a lead within five minutes increases your chance of converting them by 100 times compared to waiting just 30 minutes. That’s huge!

And it doesn’t stop there. It takes an average of 3-5 follow-ups to actually get someone to schedule. That’s not me saying it—that’s from The Marketing Donut…Click to open link in new tab…, which found that 80% of sales, or in our case appointments, require multiple follow-ups to seal the deal.

The problem? Most dental practices don’t have someone dedicated to lead follow-up, and as a result, those valuable leads slip away.

But here’s the solution: You need a system and a person in place to handle this. Whether it’s a team member trained to follow up consistently or automation that ensures no lead gets left behind, this is one area of your marketing you can’t afford to ignore.

Because without follow-up, all the marketing dollars in the world won’t help you if those leads never turn into patients.

Master follow-up, and your booked appointments will soar.

5. Know your numbers

So many practices run on gut instincts. They think their phones are being answered or believe their marketing is working—but without tracking, it’s just guesswork. And guesswork is expensive.

The practices that win know their KPIs inside and out:

• How many calls are answered?
• What’s the lead-to-appointment conversion rate?
• How many patients are rebooking with their hygienist?

These numbers tell you exactly what’s working and where you’re leaving money on the table.

And let’s be real—if your marketing agency isn’t tracking these metrics with you, they’re not doing their job. Ask them, “What are we measuring, and how are you helping me succeed?”

When you start tracking even just a few key metrics—like calls answered and lead conversion—you’ll see exactly where your opportunities are. And when you celebrate those wins with your team, it builds momentum for even more growth.

Bottom line: Numbers aren’t just stats—they’re the roadmap to scaling your practice. If you want to grow, you’ve got to measure. Simple as that.

6. Create systems for internal marketing

Your existing patients are your best marketers—they already trust you! So, why not make it simple and rewarding for them to spread the word?

Start with a referral system. Train your team to naturally ask for referrals during conversations, and track these referrals in your CRM. Create a pipeline to track who refers, what gifts or rewards they’ve earned, and how effective the system is overall.

Want to take it up a notch? Automate follow-up texts or emails encouraging patients to refer their friends and family. You can even include personalized thank-yous or rewards to keep them excited about sharing your practice.

Next, let’s talk about reviews. Positive Google reviews build instant credibility and help patients choose you over the competition. Automate simple follow-ups—like a quick text or email—right after their visit to make leaving a review effortless.

When you have systems for referrals and reviews in place, you create a steady, predictable stream of new patients—all without blowing your budget.

Get a head start for 2025

Now, here’s the good news: you don’t have to tackle this alone.

We’re already helping practices like yours implement these strategies with incredible results.

If you’re ready to take your practice to the next level in 2025, schedule a free strategy session by filling out the form below.

Let’s make 2025 your best year yet!