Yes, AI can build your dental website in an afternoon and generate SEO content endlessly. What it cannot do is check its own work, and unchecked work is now measured: roughly 45% of AI-generated code fails security testing, unreviewed AI articles collapse in search...
An agentic website is built AI-first. It evaluates its own content and SEO against your priorities and your competitors, recommends what to add or change, and implements the work. A human specialist reviews every change, approving, editing, or rejecting it. It is not...
AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI SEO all describe the same goal: making your practice the answer AI tools give when a patient asks for a dentist. The names differ because agencies coined them separately; the work overlaps...
How do you tell if your marketing is working after the AI search shift? Dental marketing ROI now comes down to five numbers: booked patients per source, lead-to-booked conversion rate, production per source, cost per booked patient, and share of AI mention. The first...
Google’s AI builds local answers from your Google Business Profile more than from almost any other source. Ranking #1 in the map pack no longer guarantees the AI names your practice. This 2026 checklist covers the eight Profile fixes that matter most: primary...
Google now runs a feature, shown in Search as “Have AI check pricing,” that calls local businesses on a patient’s behalf and emails the patient a price-and-availability comparison. It is live across the United States for signed-in users 18 and older...
Google’s June 2026 update did not create a new “AI ranking” to buy. AI Overviews and AI Mode still run on Google’s core Search systems, so the same SEO fundamentals decide which dental practices get named. The real shift for dental groups is...
What if you could wake up tomorrow with your video and social media marketing done for the next six months? No scrambling for post ideas. No wondering what to film. No last-minute marketing stress. That’s exactly what we recently did for a multi-location dental...
Shannon: Today, Arron and I are excited to discuss something I hear every day from dentists—many have put so much into their education and their beautiful practices. They’re building their legacy practices, yet, ever since COVID, they’ve struggled to find...
Shannon: If you are running multiple dental practices and you may be running into a few growth barriers, you’re in the right place today. Kelsey and I are going to break down a few of these practices, these groups that we helped with some of these barriers—from...
